Ford Ranger XLT Problem

The owner of this Ford Ranger XLT has made a few modifications to the vehicle. For one thing, he has added a nice set of alloy rims, and attempted to ape the look of the Wildtrack with some additions to the cargo bed. But there is one other alteration that has been made to the truck which is more than a little strange. Can you spot it?

Yep, the clue is that this is an "XLT". For some reason the XLT badge is upside down.

We are going to assume that it is highly improbable that Ford would have attached the badge this way in the factory, so it follows that this was a deliberate modification by the owner. Why would someone do this?