Volvo aims to double Thai sales in 2007, banking on new C30 and S80 models

C30 Small

Volvo are set to launch a number of new models in Thailand this year, with the hopes of doubling sales performance of 2006. The first of these new models is the C30 hot hatch which will be on display at the Bangkok International Motor Show starting at the end of March.

Powered by a turbocharged 2.5 liter engine in the usual (for Volvo at least) 5-cylinder configuration and developing 220-horsepower, the car should be an exciting drive. And while the styling is very love-it-or-hate-it, Volvo can expect quite a bit of interest at their motor show display, but sales of the C30 will probably be decided by the price. We can expect a high price tag for the small Volvo since it will not be assembled locally, but coming from Sweden in completely-built-up (CBU) form.

2006 was a very poor year for Volvo in Thailand, where they managed sales of around 500 units. A dated model-line-up is the main reason for the poor sales, and Volvo are confident that they can achieve sales of 1,000 units this year with the C30 and a new S80 expected to boost interest in the marque.

Pushing the S80

Unlike the CBU nature of the C30, the S80 will be assembled in Thailand to allow it to remain competitive against locally built BMW and Mercedes rivals. The new S80 will not arrive until September though, so in the meantime Volvo will be doing all it can to push the outgoing and dated S80.

Volvo celebrates its 80th year in 2007 and will be promoting the S80 by gifting new buyers with a THB80,000 gold necklace. Additionally the first 80 customers to avail of the promotion will be entered into a lucky draw where prizes worth THB800,000 in gold will be handed out.

The S80 is also backed by a free 5-year or 100,000km maintenance and 2-year or 60,000km warranty.