Toyota Prius Production in Thailand starts November

Thailand is set to be the third country to produce the Prius hybrid. Starting next month, the Prius will join the Cmary Hybrid on Toyota's Gateway facility production line.

For hybrid vehicles to have any chance of success in Thailand pricing needs to be competitive. Toyota's decision to produce the Prius locally should help, and since the units built in Thailand will be for the domestic and local market, perhaps there is some room for Toyota to shave a few baht off the price when deciding the equipment levels that will be offered on the standard model.

This is good news for the Thai automotive sector, but the customer needn't get too excited yet. Let's wait and see how the pricing compares when the car reaches the showrooms.