Thai Designer Wins Ford Deal

The Bangkok Post reports:
"Designer Anurak Thangsomboon has linked up with Ford to design a limited-edition T-shirt series to mark the launch of the new Ford Focus in Thailand.

"The deal represents the first time a local designer has worked with a global company on a joint marketing campaign. A total of 1,000 T-shirts divided equally among four designs - in white, blue, red and black - will be sold at three Anurak shops, located in Siam Square, Central Chidlom and The Emporium, next week."

Hard to believe that it's really the first time for such a joint campaign in Thailand. You can read the full article here.